Keep the Science of Bias Accessible to All

Last year, 2.8 million people came to Project Implicit and took an Implicit Association Test. Some were curious. Some were skeptical. Some were just clicking a link a friend sent them.

For a few of them, that moment sticks.

• A hiring manager pauses before moving a résumé to the “no” pile.
• A teacher realizes they're calling on the same students every time.
• A doctor slows down and really listens.
• A judge takes an extra breath before deciding a sentence.
• A bank manager looks twice at a loan application.

Your donation keeps that door open.

It also supports the researchers who are building the next generation of tools — the work that keeps the science rigorous and publicly available.

A $12 gift helps protect that moment for someone else — and strengthens the research behind it.