Keep the Science of Bias Accessible to All

In This Moment, Understanding Matters More Than Ever

We’re living in a time of deep division, rising misinformation, and pushback against equity and inclusion. We believe science and public access to research are essential, but that work is at risk.

As a nonprofit organization, we rely on donor support to keep our educational site free and accessible. More than 25 million people have taken part in our research, helping to shape a more thoughtful and informed conversation about bias.

If this work matters to you and you’re able to give, please consider donating today.

Not in a position to give? You can make an impact by sharing the Project Implicit Website.

Every donation and share helps us remain independent and keep our tools free and accessible to all.