Defend Scientific Integrity & Expand Access to Education
For more than two decades, Project Implicit has served as a public laboratory for the study of implicit cognition. The website and public datasets exist because researchers across disciplines believed the core principles of social and cognitive psychology should be accessible beyond the research lab.
Project Implicit is an independent 501(c)(3) and not funded by a university or foundation. Its sustainability depends on the people who use it, teach with it, build on it, and believe the public should have access to credible behavioral science.
To date, more than a million people access these tools each year, and the scientific community relies on the resulting data and infrastructure to teach, test, challenge, and refine ideas about the mind.
The scientific and funding environment has shifted.
Grant dollars once available for open, public-facing behavioral science have contracted, and DEI and professional development budgets that previously supported our work have been reduced or eliminated.
Maintaining Project Implicit requires resources that exceed what our team can generate through client-funded projects alone.
At the same time, demand for accurate, evidence-based information is growing—often dramatically—while the public conversation about implicit bias grows more polarized and less anchored in research.
The website serves both as a public learning tool and as a core research infrastructure.
It requires hosting capable of supporting extremely high traffic, robust data security protocols, continuous methodological oversight, and ongoing technical development to keep pace with modern expectations.
Your support preserves:
This is the kind of infrastructure academics rely on—until it disappears.
Rebuilding it would cost more than money; it would require recreating the trust, history, and methodological foundation that have taken decades to build.
Your contribution will complement our other revenue efforts to ensure the sustainability of the website for education and research.
If you are not in a position to contribute financially, you can support Project Implicit by sharing this campaign with your network, inviting people to take a test, or engaging with Project Implicit’s education services.
