Defend Scientific Integrity & Expand Access to Education
You can keep public science in the hands of the public.
Right now, anyone with an internet connection can access rigorous tools for understanding how the mind works. A teacher can use them in a classroom. A researcher can build on them. A curious person can test an assumption and sit with the result.
That access is not automatic. It exists because people decide it should.
The scientific and funding environment has shifted.
Grant dollars once available for open, public-facing behavioral science have contracted, and DEI and professional development budgets that previously supported our work have been reduced or eliminated.
Maintaining Project Implicit requires resources that exceed what our team can generate through client-funded projects alone.
At the same time, demand for accurate, evidence-based information is growing—often dramatically—while the public conversation about implicit bias grows more polarized and less anchored in research.
The website serves both as a public learning tool and as a core research infrastructure.
It requires hosting capable of supporting extremely high traffic, robust data security protocols, continuous methodological oversight, and ongoing technical development to keep pace with modern expectations.
Your support preserves:
This is the kind of infrastructure academics rely on—until it disappears.
Rebuilding it would cost more than money; it would require recreating the trust, history, and methodological foundation that have taken decades to build.
Your contribution will complement our other revenue efforts to ensure the sustainability of the website for education and research.
If you are not in a position to contribute financially, you can support Project Implicit by sharing this campaign with your network, inviting people to take a test, or engaging with Project Implicit’s education services.
