Keep Project Implicit Free
Last year, 2.8 million people came to Project Implicit and took an Implicit Association Test. Some were curious. Some were skeptical. Some were just clicking a link a friend sent them.
For a few of them, that moment sticks.
- A hiring manager pauses before moving a résumé to the “no” pile.
- A teacher realizes they're calling on the same students every time.
- A doctor slows down and really listens.
- A judge takes an extra breath before deciding a sentence.
- A bank manager looks twice at a loan application.
Your donation keeps that door open.
It also supports the researchers who are building the next generation of tools — the work that keeps the science rigorous and publicly available.
A $12 gift helps protect that moment for someone else — and strengthens the research behind it.